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Download Cultural Difference in Television Programs: Foreign by Zhuo Feng PDF

By Zhuo Feng

What types of overseas tv courses are broadcast in China? What different types of cultural changes exist within the minds of chinese language tv audience? To what quantity can they understand and settle for those alterations? the writer constructed a three-stage empirical method of study those questions in 5 pattern towns in China. First, the tv schedules of 37 tv channels have been analyzed in an effort to ascertain the kind, cultural amendment, and export kingdom of overseas courses. moment, in response to 36 viewers interviews forty two cultural dimensions have been explored and summarized in a list. 3rd, a survey was once performed between 450 audience, which tested their notion and reputation of cultural distinction. 5 viewer kinds have been constructed via cluster research. The impression of influential elements used to be tested.

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1 Levels of Cultural Difference Culture is often compared to an iceberg – much of it lies beneath the surface, out of people’s immediate awareness. People generally respond to the surface values that they can sense; however, to truly understand a culture, they must also ex40 plore the behaviors below the waterline. This is a useful metaphor for examining the technical, formal, and informal levels of culture. (Schmidt, 2007, p. 22; Hatim, 2004, p. 162) (1) Technical level is the explicitly clear and visible portion of the cultural iceberg and includes artistic, technological, and materialistic components of a culture as well as its institutional systems.

Collective orientation concerns how people emphasize either an individual’s achievement and responsibility, or the group’s achievement and joint responsibility. People must choose whether to give primacy to their own individual moral standards of own individual system or social system (Parsons, 2001, p. xvi). (3) Universalism vs. particularism orientation relates to equality in regard to how people are treated. People must choose whether they accept universal (universalism) or special (particularism) standards of groups.

Second, Japanese culture is quite different to Western cultures. Third, Japanese actors look foreign to Western audiences, who thus find it harder to associate with the story. Fourth, Western audiences are used to a much faster pacing with more frequent scene changes, than Japanese audiences. Furthermore, music also poses problems. , 1997, p. 33) (3) Low cultural proximity as advantage In many studies large cultural distance between origin and destination country were often regarded as a disadvantage for international trade.

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