By Ross K. Dowling, Clare Weeden
Masking the commercial, social and environmental affects of sailing, this booklet combines the newest learn with functional case reports to supply a complete account of the topic. It experiences the elemental rules of the undefined, the cruise event from a passenger standpoint, advertising and marketing, making plans and vacation spot development.
summary: protecting the industrial, social and environmental affects of boating, this publication combines the most recent learn with functional case stories to supply a finished account of the topic. It stories the elemental rules of the undefined, the cruise event from a passenger standpoint, advertising and marketing, making plans and vacation spot improvement
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In support of this, Brejla and Gilbert’s (2014) analysis of a cruise review site revealed the overall rating of a cruise depended upon service satisfaction, cabins and public facilities, as well as interactions with staff and other cruisers. In an effort to manage the impact of co-creation, cruise lines use social media to create dialogue with potential customers (and stakeholders) in order to more exactly understand what they seek from a cruise. , 2015). These were travel-related words – travel, vacation and tour; destination-related words – Caribbean, Galapagos, Tahiti and Bahamas; cruise ship or travel company-related words – ship, allureoftheseas, line, carnival, waldoworldtravel, sail, port and cruiseaward; and emotion-related words – amazingfriends, epicday, favoritevacation and love.
Cruise ships also offer soft adventure opportunities for the more active. The cruise passenger market is segmented in various ways, most commonly according to lifestyle, interest, lifestage (families, seniors, couples), romantics, solo travellers and the accessibly challenged (Ward, 2015). Baby Boomers are a major market for the industry, with their emphasis on safety and security, luxury accommodation and facilities (including gated communities at sea), healthy cuisine, new and exciting destinations (often on river cruises or expedition ships), challenging onboard activities and active shore-side adventures.
Potential activities for existing cruisers include special interest tours to cater to the needs of different markets, onboard activities, and social interaction opportunities with staff and other passengers for those more interested in meeting people, and special interest enrichment programmes (Hung and Petrick, 2012). A comparison of motivations and constraints on cruising for the US and Chinese markets is described by Petrick et al. (see Chapter 19, this volume). Research by Xie et al. (2012) explored the motivations of cruisers and potential cruisers.