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Download Chinese Multinationals by Jean-Paul Larcon PDF

By Jean-Paul Larcon

This publication examines the increase of chinese language businesses in foreign markets over the past twenty years of quick growth of the chinese language financial system. The fruit of a collaboration among major enterprise colleges, HEC Paris and the varsity of Economics and administration of Tsinghua collage, it offers a complete evaluate of the options of chinese language multinationals when it comes to overseas advertising and branding, M&As and foreign joint ventures, administration of expertise, association and human source administration, and so forth.

The concepts of numerous recognized businesses are defined intimately, together with Baosteel, fowl, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, and so on.

Contents: company recommendations of chinese language Multinationals (Z-M Jin); China's move worldwide coverage (Z-X Li); China's Outward overseas Direct funding (Z-X Li); The Internationalization strategy of chinese language Multinationals (R-P Kang); foreign advertising and marketing concepts of chinese language Multinationals: The adventure of chook, Haier, and TCL (Z-H Hu & G Wang); Technology-Based festival and chinese language Multinationals (J-P Larçon & G Barré); Innovation and data move in chinese language Multinationals (D-H Li); company tradition and association of chinese language Multinationals (Y-H Wang); chinese language Multinationals and international worth Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge).

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5: Hisense revenue (RMB billion). 3 Source: Chinese enterprises appraisal association. Hisense allocated financial resources and other assets to its diversification process according to two guiding principles: — First, focusing on growth through product development and being a low cost leader, — Second, leveraging the financial structure and available stocks to finance mergers, acquisitions and joint ventures. The major diversification targets outside of the core business of household electrical appliances were the personal computer and telecommunications sectors.

The “bringing in” policy has been the main form of China’s participation in the globalization of the world economy. From a micro-economic perspective, China’s international-oriented economy has been rather passive because of the major role played by foreign multinational enterprises in integrating China’s enterprises and resources. Nowadays, “bringing in” can no longer satisfy the development needs of the globalization of Chinese enterprises. Chinese enterprises have to “go-out” and actively take part in global economic activities.

That was, unfortunately, not a good decision. Evidence shows that Haier is still suffering from losses in its pharmacy business. Its pharmaceutical product, Caili, specially designed for the health and fitness market, could never meet Haier’s standard of success. Most outlets of the noodle restaurant chain Haier Dasaozi (“elder sisterin-law”), founded in the 1990s, have now closed down. It suffered losses from sales of computers, eversince these were launched. In the mobile phone business with a very competitive market with actors like Bird, Kejian, Xiaxin, Panda, and TCL, Haier did not have a clear competitive advantage and had difficulties building its market share.

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